FOUNDER & LEAD COACH

Cheryl Ricketts

A dynamic, results-oriented executive, Cheryl brings over 30 years of diverse and progressive experience in executive roles in Sales and HR, consultative business-to-business sales, strategic HR leadership, and problem resolution with Executives and Boards of Directors to client engagements. She has impacted the success of organization across multiple industries including agribusiness, insurance, government, energy, and finance.  Leaders say, “She takes a comprehensive, inclusive approach to problem solving that makes her an integral part of your team. Cheryl understands the nexus between inclusive problem solving and achieving long-term goals.  She is a strategic thinker and strong communicator who is highly motivated to solve a challenge. ”  

Cheryl has led Competitive Edge HR, Inc since 2001 with sabbaticals to join clients in executive roles as they realigned key initiatives.  She joined CBI, Inc. as VP Administration and Chief Human Resources Officer from 2017 through 2021 and led the succession and talent planning process for Nationwide Insurance for two years. Prior to forming Competitive Edge HR, she served as Regional VP of Sales for Franklin Covey where her 40-person team was recognized for generating the highest average individual sales with the lowest expense ratio. Before joining Franklin Covey, Cheryl led the talent acquisition, management development, performance management, succession planning, and sales training functions of Countrymark, Inc., a $1B Regional Cooperative.

Cheryl graduated from The Ohio State University with Honors earning a Combined Bachelor’s and Master’s degree in Agricultural Economics and Agri-Business Management in 13 quarters. An Athena Leadership recipient, she is a certified Executive Coach who has received awards from organizations including The Ohio State University and the American Society of Training and Development.